Despite representing a large and established network of Hutterite manufacturers, the Hutterite Manufacturer Association (HMA) had a limited and outdated online presence. Their website didn’t reflect the scale, professionalism, or impact of the organization, making it difficult to engage members, attract sponsors, or promote key initiatives. Important content such as events, membership information, and organizational updates were hard to find, resulting in missed opportunities for outreach and growth.
We worked closely with HMA to rebuild their brand and digital presence from the ground up. The project began with a full logo redesign and refreshed brand identity to ensure consistency across both online and offline platforms. From there, we developed a modern, easy-to-navigate website that highlights HMA’s mission, membership, and ongoing initiatives. The new site was designed with stakeholders in mind, featuring clear content pathways, a simplified membership registration process, and improved visibility for events and announcements. This created a centralized platform that not only looks professional but also supports engagement, storytelling, and organizational operations.
The new HMA website now serves as the digital hub for the association, offering a strong first impression and improved functionality for members, partners, and sponsors. Since the relaunch, HMA has seen a notable increase in online engagement, including record sponsor and member participation at their annual conference, driven by clearer messaging and better promotional tools. The updated digital presence has helped position HMA as a modern, credible organization aligned with its mission and the real-world impact of its members.
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