6 Reasons why you should have a Website for your Business.
Everything around us is conforming to the digital age, and so should your business. Having a website not only widens the scope of your business, but adds other values as well. Here are 6 reasons why you should have a website for your business:
1. Business Credibility
Many consumers believe that businesses with websites are more credible than ones that are absent from the web space. In fact, most consumers would first look up your business online before contacting you. With consumers substituting window shopping with browsing the web, how many prospective customers are you really losing? Even though when conducting business over the internet there is no face to face interaction, you can still build customer relationship by simply responding to emails and social media comments from your customers.
2. Increase Market
The internet can be accessed from across the world and by extension, your website too. So instead of targeting only the local population, why not extend your scope to the wider world? Making your products or services available to customers across the globe will no doubt increase your business revenue which would result in overall business growth.
The use of printable advertising materials might still be beneficial for many small businesses, but if you have a dynamic range of goods and services, making constant changes would be expensive and inconvenient. Having a website would address that problem. All you would have to do is make the necessary changes to your website and the rest is magic. You can also make posts about any changes from your website which would feed to your social media pages. This would result in you having a well-informed audience which would add to your relationship with them.
4. Web Presence Analytics
Want to know much more about your clients? You can do so by using a website analytical tool. This will provide you with real time data in areas such as:
- The number visits per month/week/day
- Which website pages are most visited
- Origin of the visitors
- How much time they spend on each page
- How visitors find your site
- The number of returning visitors to your website
Through this information you can modify future posts to appeal to the bigger web audience or even to appeal more to the smaller ones. In other words, if you know your audience you know how to position your product.
5. Business Sales Tool
A website is a powerful sales tool and can be used to inform and engage the wider market. If someone wants information about your business, they normally want to go directly to the source. So, making your website a digital scrapbook about your company would be a good reference for customers. Also, you can let your website work for you by enabling automated sales such as buying goods and services online.
Let’s not forget how inexpensive it is to advertise compared to other methods such as print, radio or television. There are a lot of ways to advertise your business over the internet. You can simply post your ad on your web page or social media sites such as Facebook and Twitter. You can also run campaigns for followers to share your ad with a raffle to win a prize and watch your ad become viral. Optimizing your website to be highly ranked in search engines such as Google and Bing would be beneficial as well to drive more customers to your website. So pretty much, just post your ad then get the traffic to see it.
The world is moving away from printed media in the Yellow Pages or the newspaper classifieds. Having a website is an essential for any business which helps build credibility and exposer to a wider audience. Please contact us if you are not getting all these benefits from your website.